ABOUT KANAFRIK
Kanafrik's brand story is rooted in its commitment to creating sustainable zero waste store and clean fresh, handmade cosmetics with natural ingredients for all genders, skin tones and hair types. We are an inclusive brand harnessing the wealth of botanical treasures and African beauty rituals found across Africa for global and local consumers. Our clean Beauty products are available in the United States 🇺🇸 New York and Abidjan, Côte D’Ivoire 🇨🇮
✔️OUR INGREDIENTS 🌿
Kanafrik's Clean Beauty product innovation is a driving force, characterized by a strong focus on using natural, pure raw sustainable, and clean formulations. We pride ourselves on using ancient ingredients like the fruit, leaves and oil of Africa's oldest tree, the baobab, alongside other treasures such as Shea butter, Moringa, African hibiscus, Akpi, Kigelia oil, and chebe powder. Our modernized African black soaps, infused with natural herbs and oils, clays, African superfoods, and a myriad of other botanicals from West, East, South, and North Africa, are carefully selected for their efficacy and cultural significance.
✔️OUR FOUNDER
Kanafrik was founded in 2019 in Côte d’Ivoire and later in 2021 in New York City by Mariama Camara, one of the most influential African women in the fashion, beauty industry, philanthropy, and entrepreneurship sectors, based in New York City for the past 23 years, originally from the Republic of Guinea. Mariama is a serial entrepreneur and sustainability activist.
✔️OUR PHILOSOPHY
Kanafrik is more than just a beauty brand—it's a movement rooted in empowerment and social responsibility. We source all our ingredients from women cooperatives, shea butter makers, local farmers, our own group of women producers, and our trusted partners contributing to their economic growth and empowerment.
✔️SUSTAINABILITY ♻️
Our commitment to sustainability is evident in our zero waste initiatives, including our Reffil station in-store, our jars recycling program, and our use of naked product displays to reduce packaging waste. We also recycle waste from soaps and textiles to create tote bags and accessories, offering reusable bags and pouches to our customers in collaboration with MARIAMA FASHION PRODUCTION’s artisan and tailors and similar brands, supporting artisans, job creation, and sustainability.
✔️OUR STORE
Step into a Kanafrik store, and you'll experience more than just shopping—it's an immersive journey into the heart of Africa. Clients can see raw materials displayed in-store, touch them, and even turn our unique large shea butter pots as the tradition of kanafrik store. Our stores are infused with the music and ambiance of Africa, and our employees welcome customers with warmth and hospitality. At Kanafrik, we dance with our customers, creating a sense of community and belonging. We are one KANAFRIKAN community, no matter which part of the world you are from. At KANAFRIK, we aim to introduce you to the beauty rituals and secrets that have been passed down for centuries by our ancestors. We strive to provide unforgettable memories and experiences as you explore our store products, heritage, and brand values.
✔️OUR MISSION
Kanafrik's mission extends beyond beauty. We want to be pioneers for sustainability in the global beauty industry. We're committed to promoting sustainability within the African continent. Through education and advocacy, we strive to raise awareness about the importance of preserving African heritage and natural resources while empowering local communities.
✔️OUR PRODUCTS
At Kanafrik, we don't just sell products—we tell stories. We educate our clients about the African ingredients we use, their origins, and their benefits, making African music and culture accessible to all. Our brand is a celebration of beauty, diversity, inclusivity and resilience—a journey of passion, purpose, and perseverance.
We handcraft products that incorporate natural, non toxic and organic ingredients, responding to consumer demand for safer, environmentally friendly options.